Regulation and ethics · 2026-10-28

Instagram head says negativity around AI “is going to get worse”

Instagram head Adam Mosseri admits more people are angry about AI and says the platform still doesn't know how to fairly label and rank AI content.

✨ What the Instagram head said

In an interview on the Colin and Samir podcast, Adam Mosseri, who runs Instagram, admitted that many people don't like artificial intelligence. This is not limited to young people and creatives. The conversation followed a trend of college students booing tech CEOs at graduation ceremonies.

Mosseri said anxiety and anger about AI are growing, especially in creative industries. He expects this to continue: "It's not only getting worse, it's going to continue to get worse." He thinks that over the next couple of years people will be more frustrated and angry, some of it justified and some not.

📌 Why people are afraid of AI

Mosseri listed several reasons. People worry that their content is used to train models and that they lose control over their work. Some are concerned about safety. Others fear losing their jobs, whether they are content creators, engineers or mathematicians.

He also said that at the core, the feeling often comes down to a fear of being left behind.

🔹 What Instagram is doing about AI content

Mosseri said Instagram does not rank AI creators differently from others. But he acknowledged that ranking quality is a question: there is a lot of good AI content, but also a lot of what people call "AI slop", meaning low-quality AI material. He said the platform probably does not rank AI content as well as non-AI content. He also thinks the term "AI slop" is sometimes used too broadly.

Instagram earlier launched a label for AI accounts. In August it began cracking down on AI-generated profiles. Now it requires AI accounts to label themselves, because people need to know whether what they see is real.

Misleading content, including celebrity deepfakes, is still a problem. Mosseri said Instagram is actively working on what to do, but he does not think it is practical to ban AI content from the platform.

Sources: 🔗 The Verge — AI