Tools · 2026-11-12

Figma adds 3D transforms and an AI agent: how designers made a launch video

Figma has released 3D transforms in open beta and made its AI agent generally available, and the Figma Brand Studio team used them to create a promotional video directly on the canvas.

✨ What's new in Figma

Figma, a popular online editor for designing websites, apps and ads, has updated its tools. 3D transforms are now in open beta, so anyone can try them. The Figma agent is also now generally available.

3D transforms let you tilt, rotate and arrange text, images, vector shapes and frames in space. This adds depth and perspective to a design that used to be hard to create without complex software.

📌 How it works in practice

To rotate a single element, select it and apply the "3D transform" effect. To combine several elements into one shared spatial composition, add the "perspective" effect to the parent frame. The elements inside become part of one scene.

The effects are non-destructive: the original artwork stays editable, and text and fills display with the new tilt. You can hide or remove the effect at any time. 3D transforms can also be combined with shaders, animated with Figma Motion, or explored with the agent for new ideas.

🔹 How the AI agent helps designers

On the Figma Brand Studio team, the agent took over routine work. Designer Deanna Gueli asked it to repeat text at set intervals along the Z axis while she focused on the creative side. Designer Ben Hill asked the agent to build a generative plugin that arranges elements into a grid, a helix, a ring or a random scatter. This saves time, since you don't have to enter coordinates for dozens of objects by hand.

This approach lets designers quickly compare variations side by side on the canvas and see what works. The team also used shaders to add color, texture and light effects.

🔸 Why it matters to ordinary users

If you make presentations, posters, social media posts or simple videos, 3D effects and the agent can make the work easier. You can try them for free within a regular Figma account if you already have one. Before investing time, check whether the beta feature is available on your plan.

Sources: 🔗 Figma Blog