Agents · 2026-11-10
Ukrainian marketing director builds AI agent that plans LinkedIn posts and nags her CEO about deadlines
Marketing director Mariia Kalitsun of the event agency Lioncom set up an assistant on Claude in one day that builds the LinkedIn content plan on its own and reminds the company's CEO about missed deadlines.
Where the idea came from
Mariia Kalitsun saw that a colleague at the brand Select Form did not collect Instagram statistics by hand, because a bot sent all the data to a dashboard. She wanted the same for herself. A workshop from Marketium on AI tools for marketing also inspired her.
The idea was simple: let AI take over the routine work while a person only supervises the results.
What the agent does
The agent analyzes which posts go viral online and which of the company's posts perform best and worst. Based on this data, it creates a list of topics in an interactive dashboard.
Each topic has three buttons: «Беру» (I'll take it), «Потім» (later) and «Табу» (taboo). The bot automatically adds topics marked «Беру» to the content plan and schedules them by date.
The day before publication, the bot checks whether the text and visuals are ready. If something is missing, it sends a reminder. Mariia uploads the files to the bot, and it saves them and attaches them to the plan. After publication, the bot sends a report to the team's work Telegram chat.
How it works in practice
The agent has the brand's Tone of Voice file and brand book, so it prepares texts and visuals according to company rules.
As an example, the bot published the CEO's latest post, including a 10-slide carousel. It then confirmed the publication, reminded the CEO to reply to comments within the first hour, and recorded the day's content plan status.
The team jokingly calls the agent «the one that reports on management», because it is very persistent about deadlines.
How long it took
According to Mariia, the basic setup from idea to launch took one day. The agent keeps learning daily while doing real tasks.
Useful from the source
- dev.ua Telegram channel — Telegram channel with the country's main IT news from dev.ua.
Sources: 🔗 DOU/dev.ua