Business · 2026-11-10
ChatGPT gets business profiles: companies will be able to manage what users see
OpenAI is adding business profiles to ChatGPT, similar to Google's company listings, so businesses can verify and update their information.
What's new
OpenAI has launched Business Hub, a section where companies can create their own profile. It works much like company listings in Google and other search engines: businesses can verify and update information about their products and services. The feature is currently in beta.
Eligible companies will also be able to create a specialized business agent. This is a dedicated part of ChatGPT where users can ask questions about that specific company and its products.
Why it matters
People increasingly use AI to find products, compare options and make decisions. OpenAI wants ChatGPT to become a place where people can find information about companies, much as they do now with Google.
Business Hub will also show limited statistics: profile views, business mentions, website clicks and other metrics. The approach resembles Google Analytics.
What is still unknown
Companies must go through a formal process to verify their profiles, but OpenAI has not shared the details. Benji Shomair, OpenAI's VP of Monetization, told journalists that different verification methods are used for different types of businesses in different markets, without specifying them.
OpenAI previously tried to make ChatGPT a shopping hub where users could buy products directly, and it took a commission on sales. In March the company shut that project down, including the checkout cart feature. It remains to be seen whether ChatGPT can become a Google-like way to research companies.