Business · 2026-11-10

ChatGPT is getting verified AI “Business Agents”

ChatGPT will offer verified AI helpers that represent brands and can help compare products, but at first only for businesses in the US.

✨ What it is

ChatGPT is introducing “Business Agents,” AI assistants that represent a specific company. People can use them to compare products or learn about a brand’s offerings, for example by asking about the difference between two products.

The feature is a beta and is part of a set of business tools that OpenAI announced alongside it.

📌 How it works for users

You can start chatting with a Business Agent when a company that has created one appears in a ChatGPT response. You can then ask follow-up questions, as in a regular chat.

Chats with Business Agents are clearly labeled and kept separate from your main ChatGPT conversation. OpenAI says this is so people know they are talking with an agent that represents a business, not a general chatbot.

🔹 How companies get verified

To show that an agent really represents a business, companies can claim their organization and get verified through a feature called Business Hub. Business Hub also shows companies insights, such as how often they are mentioned in ChatGPT responses and the top topics where they appear.

OpenAI is not sharing details of its verification methods because different businesses go through different methods, VP of monetization Benji Shomair said in a press briefing.

🔸 Who can use it and when

At first the feature is available only to “eligible” e-commerce and online service businesses in the US. Users and businesses in Ukraine will not get it yet.

OpenAI calls this an early step and says it plans to explore more ways for businesses to connect with customers in ChatGPT in the future.

Sources: 🔗 The Verge — AI