Business · 2026-11-12

Reddit launches Reviews: AI will turn community posts into product recommendations

Reddit is launching Reviews, a feature that uses AI to gather users' opinions about products from popular communities and presents them as short reviews and comparisons.

✨ What the feature is

Reddit, often called the "front page of the internet," is launching Reddit Reviews (RR). Its goal is to turn user discussions into product reviews and recommendations. The service uses generative AI to analyze millions of opinions and reviews left on the platform.

When someone searches for a specific product, the AI will prepare a short overview and comparison. It highlights the key features of the product, along with pros and cons that users reported from their own experience. For each category, the AI shows the details that matter most for it. For example, for a coffee machine, it shows size and ease of use. Users can also browse an entire product category and compare different options.

📌 Where and when it will be available

After several months of testing, the feature is becoming available to a wider audience, but with limits at launch. At first, the service will work only for users in the United States. Recommendations will be based on about 10,000 products in four categories: electronics, health and beauty, home and garden, and clothing and fashion.

AI reviews can be viewed only in the new design of the Reddit website. The old classic interface does not support this feature. During 2027, the company plans to add other product categories and open access to users outside the US.

🔹 Why Reddit is doing this

Reviews is part of a broader change in the platform's strategy. CEO Steve Huffman previously announced that Reddit is gradually moving toward a model that requires logging in. One reason he gave is that third-party AI bots are mass-scraping the site's data without any financial compensation to the company.

Sources: 🔗 DOU/dev.ua